We’ve spent more than 25 years making the HOPE Health Letter the best wellness-promotion investment you can make…and a low-cost benefit employees love.
The HOPE Health Letter changes the way people think, feel and act when it comes to their health…and when it comes to their relationship with their employer.
Here’s a sneak peek at the trade secrets that make the HOPE Health Letter America’s most-read employee newsletter:
Breakthrough readability. A newsletter does you no good if people use it for a coffee coaster. We’ve spent years honing the art of grabbing and keeping readers’ attention down to a science. With irresistible headlines. Snappy, no-words-wasted copy. Research-tested graphics. And a mix of original illustrations that’s pure fun.
Make ’em laugh, make ’em well. Our editor put it best:
“We may never get 100% of our readers to eat right, exercise, stop smoking, or organize their lives to reduce stress. But we can get 100% of our readers to laugh, which opens the mind to learning.”
That’s why there’s a chuckle on every page of the HOPE Health Letter. The laughter makes sure every page gets read and absorbed.
It shows you care. People see the HOPE Health Letter as a valued gift, not as propaganda. They’re grateful for it. Grateful to you. (Click here to find out how to make the HOPE Health Letter your custom health letter.)
Focus on reducing stress. Our clients tell us it’s their number-one corporate health goal. Every issue touches on this key subject. And the laughter and sense of hope in every issue works to ease people’s stress.
Fights high health-care costs. The HOPE Health Letter motivates people to lead healthier lives. It helps employees understand the value of their health-care benefits. And it teaches people to become smarter health-care consumers.
From the mouths of experts. Every issue is reviewed for medical accuracy by our active and esteemed Medical Advisory Board. It’s medically accurate. Content is chosen for its impact on people’s lives and health-care costs. And…there are no ads, so our stories aren’t written to please advertisers.
Easy reading for everyone. The HOPE Health Letter is written in a style that’s casual, comfortable, conversational, fun. We go out of our way to make people feel cared for and accepted. We don’t scold people for their habits—we just show them how to live better, and help them believe they can.
People share the message. We use icons and suggestions to get people to share HOPE Health Letter stories with their families and friends. And they do. People take this newsletter home to the family.
Paper—it’s still people’s favorite. Even our newsletter’s paper and ink are strategically chosen. It’s warm and comfortable without looking too glossy or expensive. (Remember, part of our mission is to help you educate people about cost containment. The HOPE Health Letter reflects that.) And unlike computer-based media, people can read the HOPE Health Letter at their leisure, wherever they go, and easily share it with their families.
High value, low cost. Pennies per employee per issue. There’s no more cost-efficient investment you can make in containing health-care costs, reducing absenteeism, boosting morale and retaining employees.