Employee communications are crucial to an organization’s success, no matter its size or sector. You want to make sure your employee communications are as effective as possible, right? But how? Should you use internal staff to get the job done or look to an outside vendor to take care of everything? The answer: It all depends.
You may be able to go the internal route if you have…
- An in-house design and communications team that can assist with your communications.
- Writing and editing experience, and feel comfortable handling these tasks.
- Access to a review team (including a medical advisory board if you include health and wellness information).
- A dedicated project manager or team to handle the daily duties and distributing content.
- A generous budget for producing communications.
- A seamless system for distributing communications.
On the other hand, you may want to work with an outside vendor if you…
- Have limited staff time available for communications.
- Need ready-to-use, content vetted, written for a consumer audience and medically reviewed.
- Want communications done by an organization that specializes in employee issues and concerns.
- Want a professional team of writers and editors to conduct interviews, use credible research sources, write, and edit your content.
- Want a multi-media approach (newsletters, eMail, posters, brochures, calendars, blogs, videos, and/or social media, etc.), but lack the necessary skills and time to produce it.
- Seek the confidence of having seasoned professionals handle all details for you.
If you decide to go with an external vendor, make sure its team is the right fit for your organization. Here are some interview questions for any potential vendors:
- How long have you been doing employee communications?
- What is the experience of your team?
- Who makes up your advisory/review board?
- Will my organization have a dedicated point-of-contact?
- From which industries/sectors do your clients come?
- Do you handle all aspects of employee communications – from creation through distribution?
- How much input/review on each project do you expect from my organization?
- How much lead time will you need to create my communications?
You may also want to get samples of a vendor’s past projects to review. Plus, the contact information for clients for whom you can reach out and talk with them about their experiences.
Here’s a handy chart you can print to help you decide whether it makes sense to handle your employee communications in-house or to outsource:
As part of your communications strategy, make sure you know what’s involved in producing effective communications and if you have the staff available to handle it in-house. If not, look to an outside vendor for areas where you need support. For more on creating effective communications for your workforce, check out these articles:
- The Top 3 Wellness Communication Secets to Get Employees Engaged
- Give Your Workplace Communication a Social Life to Increase Employee Engagement
- Overcome These 4 Workplace Health Promotion Challenges with Communication
Get the scoop on how to create fun, effective, and engaging employee communications in this FREE eBook. Your step-by-step blueprint for communication success!