Hope Health Media Planning Tool

New perspectives in wellness and benefit communication

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Media Planning Tool

Electronic and print media both have a place in workplace communication. Utilizing all media will enhance the effectiveness of your communication programs. Answer the following 19 questions about your workplace. Then hit the SUBMIT button to see a pie chart offering a “rough estimate” of how you may want to organize your workplace communication between print and electronic media.

What percent of your workplace was born before 1970?
None to 25% 50% 75% or more

What percent of your workplace uses their mobile devices to watch videos or listen to music?
None to 25% 50% 75% or more

What percent of your employees work at a desk, on a computer, most of the day?
None to 25% 50% 75% or more

Do the computers employees use at work have speakers (include those who use headsets to pick up audio on the computer)?
Yes No

What percent of your employees work out of the office with consumer or clients?
None to 25% 50% 75% or more

Do employees currently receive a workplace print newsletter (on any subject) on a regular schedule throughout the year?
Yes No

Do you have a workplace Website or Wellness portal available to employees?
Yes No

Do you send out e-mail notifications with links to additional resources on a regular basis?
Yes No

Do you have an access policy for Internet use while employees are at work?
Yes No

Do you have a workplace employee communication plan in place?
Yes No

Do you produce the majority of your own in-house communications?
Yes No

In general, would you describe yourself as a service business or a manufacturing business?
Service Manufacturing

In general, would you describe your top management team as tech savvy or tech reluctant?
Tech Savvy Tech reluctant

How many employees do you need to communicate with?
Less than 250 More than 250 More than 1000

Is it mission critical to include spouses and families in your workplace communication?
Yes No

Do you read online industry news on a regular basis via electronic publications, blogs, feeds, etc?
Yes No

In general, do you believe the majority of employees are reading your workplace communications?
Yes No

If you were to ask a sample of your employees if they prefer to get information in print or electronic format which would the majority select?
Print Electronic

Do you believe that workplaces will communicate with the workforce in a paperless way within 5 years?
Yes No