A workplace wellness newsletter is paramount to the success of your health and wellbeing efforts, but it shouldn’t be your only communication outreach. On the contrary, your newsletter should be the platform from which to launch other, creative ways to connect with your employees and their families.
Launch other workplace wellbeing message platforms from ‘Your Newsletter’
If you have a newsletter (or are planning on using one soon), think of how you might use it to drive your audience to other media. For example, you can use the space on your pages (whether print or electronic) to provide nuggets of news and information with teasers for how and where to get more content in other places. The possibilities are endless once you get going!
Here are 11 ideas to get you started:
- Repurpose content to a secondary, branded website (easy-to-use, no-coding-necessary content management platform), or a Facebook Group Page to allow discussion among participants.
- Post a series of videos to YouTube. Creating short, low- or no-budget videos is easier than ever, and your employees may just be willing to help.
- Use audio tracts of videos as downloadable podcasts.
- Set up a weekly blog schedule that participants and/or community volunteers/experts write.
- Publish an eBook on your wellbeing program, and all that it offers.
- Build an online health and wellness resource library that meets the specific needs of your workplace and employees.
- Establish a limited email series that links to valuable resources (such as online assessments, videos, or directories).
- Start an internet radio show.
- Set up an onsite lecture series.
- Set up an Instagram site to share images.
- Use a SlideShare series to help people through a variety of “how-to” skills.
Remember: A newsletter is just the beginning – a crucial beginning, yes, but just a beginning. Use your newsletter platform to help promote any and all of your other communication efforts.
Don’t feel like you need to take on all of these other strategies and platforms at once. You shouldn’t, actually. Try one, get comfortable with it, and then move on to another. Before long, you will have a robust communications offering that provides your audience with a multitude of ways to connect with your wellbeing messages.
Want to learn more about creating “Your Newsletter” and/or taking it to the next level?
- Check out this infographic that shows the many ways a newsletter can launch other communications efforts
- Download this white paper, “How to Put Communication First in Workplace Wellbeing.”
Let’s talk! If you need help with creating your own custom newsletter, eMail me at firstname.lastname@example.org or by calling 800-334-4094.