Lee Aase, Director of Social Media for Mayo Clinic, just told the attendees of the 2012 Content Marketing World Health Summit that the Mayo Clinic has 2,500 videos available on their site for internet visitors. And that 75% of them were shot with $150 flip (pocket) video cameras by Mayo Clinic staff.
U.S. hospitals are starting to flex their full educational muscles.
And you haven’t seen anything yet!
The content hospitals are developing is easy-to-understand, often entertaining, and much of it is lifestyle and wellness oriented. Your employees will be getting to know the best doctors and specialists locally and nationally via blogs, Twitter, YouTube, Pinterest, Google+, Facebook, and more.