By now many of us know ROI stands for “Removal of Intuition.” But some of our leading “pointy heads of wellness,” (not you, of course) keep telling us getting ROI data for your wellness program is mission critical − and they mean “Return on Investment.”
I am not buying into the need to demonstrate a need for their definition of ROI at every workplace. Here are a few things that come to mind when I hear the phrase Return on Investment being used with day-to-day practitioners of wellness programs:
1. Difficult: I’d rather take the same amount of time, money, and effort and develop an in-depth knowledge of quantum physics. Or attend an Astrophysics convention for some light entertainment.