Incentive Concepts and Wellness Managers: An Overdue Rant!

I am so sick of the chatter about what to incent or not in wellness programming. There are endless discussions about rewarding or penalizing for participation, outcomes, BMI readings, biometric improvement, HIPAA-compliant tactics, etc., ad nauseam.

To wellness managers who want to know the best way to use incentives, the answer is do not use them at all. You’re not running a guinea pig farm.

If you share this warped, Pavlov-ing concept of using incentives to manipulate behavior, you’re not helping anybody.