Over the last 30 years, I’ve seen a few great employee wellness newsletters. But truth be told, most of them are terrible. I am in the business of producing employee wellness newsletters so I am a tough reviewer.
Here are the 5 critical errors we regularly see in workplace wellness newsletters:
1. No news: There is no newsworthy content. Many rookie editors of wellness newsletters forget to put “news” in the letter. No local news… no breaking news… no relevant trends. . . no tying content to context.