The First Step to Building a Great Health & Wellness Program: Think!

Before you put out an RFP (request for proposal) for an HRA (health risk appraisal), or dive into the new fad called “gamification,” or start scheduling a health fair, or order the pedometers – STOP!

Here are some simple questions you should ask first.

1. What does your organization mean when it uses the term “wellness”? Is there a more appropriate term?

2. How may wellness contribute to your core competencies as an institution?

Engage More Wellness Program Participants With Multiple Events

Scheduling a wellness program lunch-n-learn about healthy eating at noon may be a great idea to inspire your participants to eat better – if all of your wellness program participants work the standard 8-to-5 workday. But what if you have employees who work the graveyard shift? How realistic is it to think that they will come in for an event that’s in the middle of their “night”?

To be successful, wellness programs need to reach as many employees as possible. If your organization operates around the clock, you need to really think about the timing and structure of your wellness programs so you are sensitive to everyone’s schedules.

Sell Would-be Wellness Participants on Your Program Using Creative Content

Content marketing” is all the buzz for companies trying to attract potential customers and clients. If the concept is effective at enticing external patrons, why not try it internally with your wellness program participants?

What is Content Marketing?

Content marketing is any marketing that involves creating and sharing media and information with the aim of eventually getting customers. Think: