The Health & Wellness Promotion 2013 Summer Reading Program… Book #2

Book #2: “Helping Patients Understand Risk, 7 Strategies for Successful Communication” (2006). By John Paling, PhD.

 You’ll Never Look at Health Risks
the Same Again

This book was suggested to me by Audrey Riffenburgh, MA, of Albuquerque, NM, one of the best plain language health education professionals in the United States. This book may be one of the first to use powerful infographics (before the term became popular) in health education. It’s loaded with infographics that visually inform complex concepts using simple visuals.

Paling’s perspective regarding communication is with the patient in mind, and on making the priority of the communicator to be understood. He clearly explains the significance of relative risk and real risk. One of his greatest contributions is “The 1,000 People” graphic. It’s a box with 1,000 small human figures inside. Real risk means how many people out of the 1,000 will experience the actual result of the risk. That number of small figures is colored in and thus stands out from the rest.

4 Reasons Why Wall Calendars are an Effective Wellness Communication Tool

If you want your workplace wellness participants to think about – and use – your program on a daily basis, your program needs to be constantly in front of them. How do you do that without annoying them to the point that they tune out?

Use a tried and true marketing communication tool that has worked for decades and continues to be effective: the wall calendar. In this day and age, wall calendars are still a great way to promote – in this case, your wellness resources, events, and messages.

Free Can be Costly to Wellness Communications if Not Done Properly

Wellness program managers have their hands full. These dedicated individuals must constantly brainstorm new ideas to inspire involvement in wellness programs and plan events to elevate health awareness.

It’s easy to understand how wellness program managers might be tempted to hand off communication responsibilities to someone else or use wellness messages that others have already created.

Before wellness program managers take their hands off communication responsibilities entirely, there are a couple of important considerations to think about.