The Health & Wellness Promotion 2013 Summer Reading Program… Book #3

Book #3: DRIVE: The Surprising Truth About What Motivates Us (2009). By Daniel H. Pink. Intrinsic vs. Extrinsic Motivation in Behavior Change This is the book that launched the much-needed discussion on intrinsic vs. extrinsic motivation in behavior change. It was first recommended to me by Dean Witherspoon, president of Health Enhancement Systems. Dean has…