Book #3: DRIVE: The Surprising Truth About What Motivates Us (2009). By Daniel H. Pink.
Intrinsic vs. Extrinsic Motivation
in Behavior Change
This is the book that launched the much-needed discussion on intrinsic vs. extrinsic motivation in behavior change. It was first recommended to me by Dean Witherspoon, president of Health Enhancement Systems. Dean has a great white paper available on incentives that you should also read, “How Financial Incentives / Disincentives Undermine Wellness: Making Wellness Rewarding Without Rewards.”