The Health & Wellness Promotion 2013 Summer Reading Program…Book #4

Book #4: How We Do Harm, A Doctor Breaks Ranks About Being Sick in America (2011). By Otis Webb Brawley, MD with Paul Goldberg

A Doctor Breaks Ranks
About Being Sick in America

This book is a sober reminder to be as wise, informed, and as active a health-care consumer as possible – and to help those we advocate for to be well informed when using health-care services.

Otis (the author likes to go by his first name) is a special person. He loves medicine – lives in the beast of the health-care system – but clearly wants to see the practice of medicine evolve into something much better. The man clearly walks his talk.

This book is easy to read. It’s organized into short, true stories that make their points as subtlety as a freight train bearing down on you. It’s a non-fiction, page turner from page one. You’ll come away with more insight into health disparities, medical ethics, end-of-life treatment, for-profit influences, and health-care supply and demand issues.

New Trend in Communications… Give Your Wellness Program Participants Exactly What They Want with Variable-Data Printing

Coming up with content for a wellness newsletter that your audience can connect with can be challenging to say the least. If your organization is like most, it’s made up of a diverse group of people in various stages of life with different interests and attitudes. A one-size-fits-all approach to a wellness newsletter simply may not cut it.

So, what’s a wellness program manager to do?

Consider using variable-data printing (also known as variable-information printing). Think a mail merge on steroids. Wellness program participants pick out topics they are most interested in and a newsletter is created just for them.

The amount and type of customization can vary, depending on your wants and your variable-data printing vendor’s capabilities. You start with a basic design that includes:

  • Static elements – features that appear exactly the same on each newsletter, such as your wellness program logo and header information.

Stay Close & Spend Less… Connect Your Wellness Program Participants with Local Organizations and Businesses

Hillary Clinton’s “It takes a village to raise a child” philosophy makes a lot of sense if you apply the same community-based approach to your wellness program.

Look to local organizations and business that could help nurture the health of your wellness program and, ultimately and more importantly, the health of participants.

Instead of operating your wellness program strictly at the company level and never going outside the walls of your organization, consider approaching local groups to provide experts, events, and other resources. Good organizations to ask for help include:

  • Hospitals – ask if they offer free screenings or send out specialists to your organization for lectures.