“He can compress more words into the smallest idea of any man I ever met.”
— Abraham Lincoln
This week I am posting a section of our popular eBook, New Perspectives in Wellness & Benefit Communications, that people have told me helped a ton in improving their writing skills. It’s the fourth of eight timeless truths in workplace (or anyplace) communications. Only a C+ Student could come up with something so simple, loaded with common sense, and easy to do. Hey, I am a big believer in critical thinking – not overthinking.
The average attention span of Americans today is roughly the time it has taken you to read this sentence. “You only have a minute to gain their attention” is an incorrect maxim. You have about 2.7 seconds. And then you have to keep their interest so they can act upon your communication?
That’s not easy, to say the least. You’re trying to reach employees at the same time they’re updating some files while instant messaging with co-workers while straightening up their desks while listening to a conference call. Do they have a minute? Actually, no.