One thing about being in the same business over 30 years – it’s always amazing to learn of new ideas that work. The possibility for improvement seems limitless. But no matter how creative we are, we risk failure if we don’t observe common truths learned over time. Here’s a big one… and it’s #2 on my all-time favorite list of common truths of communication. It’s from our popular eBook, New Perspectives in Wellness & Benefit Communications:
It probably comes as no surprise to you that more than half of all American adults own smartphones, and that the number of users continues to increase. Chances are many of your wellness program participants are in this growing group of people who rely on handheld electronic devices to receive communications.
If you haven’t already taken your wellness communications mobile, now is the time to start thinking about incorporating eMails and/or text messages.
Your wellness program participants are used to getting information when they want it and how they want it. This means that if you want your audience to pay attention to your health and wellness communications, you’d better give it to them the way they want it.
For most organizations, one approach doesn’t fit all. To effectively reach all your participants, you’ll likely need to rely on a mix of print, PDF, HTML, and mobile message delivery. Each medium has its place, and the various types can work together to reinforce the information that you want to provide.