In a word, “productivity” is the value proposition of workplace wellness. But not like the kind where Lucille Ball tries to meet a quota in packing boxes of candy. Although many wellness “experts” still see the work world like a candy factory. Productivity at growing enterprises mean that their cultures nurture relevant innovations. Without new products and services, growth is unsustainable.
The barrier to entry has almost disappeared for most industries, resulting in highly competitive markets. If you’re building nuclear subs, freight train routes, or super tankers, you may have less competition than the new, local dry cleaners. But competition is dramatically increasing for every workplace as the world shrinks.