Why We’re Awful at Assessing Risk is a great article. Emotion over logic has profound implications in our ability to set correct priorities in both managing personal health and money. This is a great case for NOT using a risk-based model in wellness programing. Most people just can’t get their heads to process risk data.…
When you sit down to develop wellness program components, do you ask yourself, “What do people really want?” Or, is your only focus on evaluating health risk factors, coming up with offerings to lower risk factors, and hopefully saving your organization money?
The two objectives don’t have to be mutually exclusive by any means, but if you’re locked onto the latter without much thought to the former, you may not have the right mindset to achieve an effective wellness program.
Your first priority should be to focus on giving people what they really want.