Drop Traditional Wellness Programs? Here’s WHAT to do… HOW to do it… and WHY you should

Find out in the new, amazing, FREE eBook, “What’s Science Got to Do With It?”

Some of my knuckle-headed friends like simple explanations that are not “rocket science.” Hey Connors, “You’re into all that health stuff; how do I lose a lot of weight real fast?” At which point I suggest they, “put on a fully loaded weight vest and sprint up sand dunes in the afternoon sun. Everybody’s doing it. You’ll look great in no time!”

There’s a nearly 100 % chance your IQ is higher by some magnitude than some of my friends. You might actually question my advice instead of saying, “OK, cool. I’ll give it a try.” If critical thinking is not a skill set, at some point one does something stupid because it was easy to understand, and that’s the way everyone is doing it.

Over the past couple months I’ve been watching billions and billions of episodes of “COSMOS, A Space Time Odyssey,” hosted by Neil Degrasse Tyson. This stuff is rocket science. And it’s wonderful.

The secret to getting your wellness program noticed

When you see the Swoosh, the Golden Arches, or the Apple with a “bite,” you likely immediately know the company associated with the logo and what the company sells. You may even look for the logo when you’re making a buying decision. Why not help your employees easily recognize your wellness program by branding your efforts. By formalizing your wellness program this way, you may increase participation.

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

How effective can branding health initiatives be?