Health and wellness communication is both an art and a science. You play around with different creative concepts, take a look at numbers, and bring both together in the form of concrete ideas. You try them out. Some things work; other things don’t, and you go back to the drawing board.
After years and years of experience, you understand a few truths when it comes to communications. Over the last 30-plus years in the communication business, Hope Health has learned a thing or two (or more like 25) that its team would like to share. Some tips you may already know; others will likely give you “a-ha” moments. Download the free tip sheet, “25 Powerful Workplace Health & Wellbeing Communication Tips” now.
For instance, did you realize that “these” is a magic word? “These” implies specificity. When people hear it or read it, they take more notice. Why? Because they know you’re giving them specific information that they may be able to use. Which sounds more powerful to you?
1. “Successful people do seven things differently.”
2. “Successful people do these seven things differently.”
Then, there’s the sage advice to “sell the hole and not the drill.” When you’re communicating to employees, focus on talking about the outcomes, not the tool. Sleeping better, quitting smoking, exercising regularly, and eating fresh foods are tools. The outcomes: having more energy, feeling great, looking fantastic, being able to keep up with the kids, and more. That’s what people really care about. It answers the question “what’s in it for them.”
Want to learn more about these tips and the 23 others that Hope Health has discovered over the years? Download the free special tip sheet, “25 Powerful Workplace Health & Wellbeing Communication Tips.”