I think most businesses can now have great wellness programs without putting out a penny of cash. But how can I make such a radical statement when so many wellness programs cost $100 to $650 or more per employee per year (PEPY)?
There are now 3 key building blocks a business can use to implement a topnotch wellness program with no cash outlay. The evolution of this has advanced so fast, that it’s time to re-evaluate the entire structure of wellness programming.
Use These 3 Key Building Blocks to Implement a FREE Wellness Program at Your Worksite
1. Community Resources: local organizations like hospitals, farmers’ markets, grocers, restaurants, sporting organizations, retailers, and others know that education and engagement are the sustainable ways to build a loyal following in today’s highly competitive environment. And they’re reaching out – Big Time!
2. Communication Technology: this is advancing so fast, that most wellness strategies and tactics have fallen behind the technology. It’s now possible to transmit huge amounts of data in all types of formats 24/7. The horsepower behind these tech engines was unimaginable to most of us just a couple years ago. Workplace wellness is about to go from a business strategy to a community-oriented wiki model. And small business will, out of necessity, lead that movement.
3. Internet Resources: there are now billions of dollars of free health resources online. And people prefer to consume their health information online and in privacy, with no need for incentives, instruction, or hand-holding. I challenge anyone to name a component of a workplace wellness program that you can’t find for free online and in similar quality. That includes health knowledge bases that may have cost $50 million or more to produce. Obviously, nothing is free. Many of these resources have been developed as part of corporate outreach, or paid for via donations or taxes. So you may have already paid for them in one way or another. These are sunk costs and ready to serve us much like the internet or the highway system.
Workplace wellness programs can now focus on communication and awareness while directing people to free resources, and piggy-backing robust events planned by local and national organizations.
Shawn is the President and Founder of Hope Health. For over 30 years, his work has focused on bringing clear, easy-to-read, and watch health messages to the public via workplaces. He bills himself as the “Best C+ Student in the Wellness Biz” because, as he says, “I like to challenge the notion that there is no such thing as a stupid question.” Shawn is on a mission to tie workplaces into their surrounding communities to share resources and ideas in an effort to improve the health of all Americans.
You may reach Shawn at sconnors@HopeHealth.com or 800-334-4094.