If you want your workplace wellness participants to think about – and use – your program on a daily basis, your program needs to be constantly in front of them. How do you do that without annoying them to the point that they tune out?
Use a tried and true marketing communication tool that has worked for decades and continues to be effective: the wall calendar. In this day and age, wall calendars are still a great way to promote – in this case, your wellness resources, events, and messages.
Why Use a Wall Calendar?
1. Wellness program participants will find them valuable. People rely on calendars to keep themselves organized. Once filled out, a calendar is not easily discarded. Plus, nice calendar images that change monthly can brighten a workspace. You might consider using pictures from the previous year’s wellness events as a way to encourage people to get involved during the current year when the events come up again.
For example, here is an annual calendar that Skanska USA produces, in conjunction with Hope Health, that highlights the wellness events from the previous year and proudly showcases employees participating in those events.
2. Calendars put your brand in front of the participants daily. Most people need calendars to remember what day it is and what appointments they have coming up. By supplying wellness participants with branded calendars, you remind them about your wellness program on a daily basis. If you customize the date squares with your wellness events, even better.
3. Calendars build loyalty. Finding the calendars valuable and seeing the calendars on a daily basis help people to become invested in the wellness brand you include on the calendars. They will then recognize the brand when they see it on other wellness communications.
4. Calendars are inexpensive. The individual price for a calendar is a few dollars at most. Divide that amount over a 365-day calendar year, and the wellness program marketing costs per person, per day is less than a penny.
Interested in using the timeless wall calendar tool to market your wellness program to participants? Contact us today.