You have an employee wellness Website filled with helpful information that your audience really needs, and the health content is pretty fun and entertaining, too. However, no one seems to be using your online resource the way you thought or hoped. What should you do?
First, you need to ask 2 important questions:
- How are we promoting our wellness Website?
- Do we assume that our audience will automatically “find” our content or do we lead them where to go?
Unlike a printed publication, a Website has no physical presence. Your employees don’t see the content in front of them the way they would if they had a printed publication sitting on their desks or counters. You can’t expect that your audience will remember to check out the electronic content if you don’t continually make them aware that it’s there – and where exactly there is.
Fortunately, there are 5 easy, effective ways to draw in would-be Website visitors.
Use printed and electronic communication for cross promotion, alerting your audience to the information and resources found on your wellness Website. Here are some ideas:
- Newsletters – Include your Website address and informational teasers in your print or electronic newsletter several times in each issue. For example, an article on colds and flu could contain a blurb about finding more information at www.YourWellnessWebsite.com. It takes several exposures each time to get readers to take notice and take action.
- Annual calendars – Personalize an employee calendar with a call-out for your Website each month. You can even go one step further by directing your audience to a specific page within your site related to that month’s topic.
- Electronic brochures – Send an e-mail announcing an upcoming event, such as a flu-shot clinic, and invite readers to download the electronic brochure found on your Website.
- Custom posters – Hang up eye-catching, clever posters with images and teasers to pique your audience’s interests. Direct your audience to your Website for more information by including the address (and a Quick-Response Code if people want to use their smartphones to go to the site immediately).
- Facebook and Twitter – Post links to your Website on social media sites you’ve set up specifically for wellness participants.
Want more tips for how to reach your employees? Download this FREE White Paper: 25 Powerful Workplace Health & Wellbeing Communication Tips