If you are just starting a Wellness Program, or want to revitalize a previous initiative, here are 5 things to consider:
- Brush up on your marketing skills. If you don’t market your program, nothing else you do matters. Marketing must be planned at the beginning and tailored for whatever you are doing. This is the No. 1 area where programs fall short; the marketing is lacking or non-existent.
- Next, think of your wellness program like building a house. Make a blueprint for what you think will work for your culture. Age of employees, gender, media (eMail, brochures, posters, newsletters, etc.), basic topics of interest, how much time you have to devote, and what you want your program to accomplish.
Your blueprint will be modified as your program grows and you get feedback from employees, but this will give you a good starting point.
- With your blueprint in hand, take a look around your workplace and community. What is the low-lying fruit you can start with. Here are some options (keep No. 1 in mind for all of these):
- Map out an outdoor walking trail around your business with ¼-, ½-, and 1-mile markers. Promote using the trail for breaks, lunch and meetings.
- Make it convenient for those who want to bike or walk to work. Maybe there is a bus system you can post schedules for with the distance between stops, so employees can ride and walk/bike as an option. Secure a safe place for bike storage and for changing clothes.
- Use a ready-made newsletter in either print or PDF formats. Use this as the foundation of your communications by repurposing the articles in posters, fliers, meetings, eMail blasts, and direct readers back to the newsletter. You’ll have more than enough tips and information!
- Is there an extra room or office you can make into a meditation room for employees to recharge during the day?
- Is there an employee with a special interest who is willing to write articles or lead an effort? For example, perhaps your workplace campus has an area that would work for a vegetable or flower garden. An employee skilled in gardening can teach other employees how to grow vegetables, cook with fresh produce, the mental health benefits of gardening, etc. Then, everyone can enjoy the bounty at the end of the season with a potluck.
Just remember to start small with one or two options, and grow from there. Give employees the chance to become aware of your offerings before moving on to the next thing.
- Once you get things going, talk with employees and get testimonials about your offerings to use in your marketing. Photos and video are also very useful.
Your employees are one of the most valuable marketing tools in your arsenal, and exceptionally effective at motivating their peers.
- Build in an element of fun into everything you do. Brainstorm creative ideas for your program with your peers, friends, and family. A creative flair gets people excited and makes everything you do memorable.
For more tips, check out this FREE eBook: Workplace Wellness 2.0: 10 Easy Steps a Thriving Wellness Initiative.