When it comes to wellness program communication, figuring out what to say, write, email, post, embed, film, upload, text, and tweet may seem downright daunting.
Think ahead. Give yourself enough time to consider interesting, new ways to communicate. Plan your messages one year out, working season by season. That way, you’ll keep your wellness programs fresh, repeat information you’ve identified as important, and make consistent messaging part of your culture.
Simple ways to plan smart content in advance — here are 5 strategies used by some of the best professional publishers around:
#1. Organize your thinking into categories that match your mission and employees’ needs. What regular wellness sections can you create – nutrition, exercise, self-care, emotional wellbeing? What special issues might you plan – maybe one on heart disease? What could your next five “cover stories” be?
#2. Identify annual educational campaigns. What wellness topics important to your audience pop up each year? Earmark time and space in advance to “cover” these areas.
#3. Take advantage of National Health Observances (NHOs). The National Health Information Center lists online all NHOs, along with sponsoring organizations and information about supporting materials. Use this resource to help plan specific messages in advance.
#4. Think about seasons of the year. Just as retailers develop coupon programs and special rates based upon seasonality, you can do the same with health and benefits communication. Lead your information consumers to tune in to what’s happening “now.”
#5. Think about “seasons of life.” Segments of your audience have different needs. Reach the young and old, fit and unfit, caregivers, new parents, dependent kids, and so on.
TIP: Create various ways to use a single NHO. For example, June is Home Safety Month. You could create a downloadable PDF checklist of common potential hazards, a poster featuring statistics related to home safety, a light-hearted video emphasizing overlooked obstacles, a series of Facebook posts with quick tips, and more.
Download our new eBook for FREE, which guides you through the five steps to building a comprehensive communication plan that’s forward-thinking and practical. It’s a powerful way to plan your communications with ease.