According to a survey we recently conducted, HR directors and wellness managers across the nation are reporting the same problems:
- Lack of participation in wellness programs
- Lack of employee engagement, energy, and motivation
- Lack of productivity
- Rising healthcare costs
Many companies are tackling these challenges with methods they’ve tried for years. They feel stuck and frustrated — it’s tough to get employees to tune in, let alone make lifestyle changes.
Uncovering new communication solutions has less to do with invention and more to do with recognition, with looking at the world the way an artist does, with fresh perspective.
Understanding these 7 mega-trends can shape your strategy:
Employees demand a compelling reason to believe and commit. What’s really going to make Jack in Accounting take the stairs or enjoy the peace of working in a garden? He won’t start moving until he’s moved — until he’s emotionally invested.
Social media will free up hidden assets and enable you to communicate with employees instead of at them. Diverse skills, experiences, and perspectives will become apparent and shared.
Powerful self-care tools will empower people to be wise consumers of health, and technologies will be adapted to each person’s learning style and needs.
Your community — an untapped gold mine — will be discovered. Growth is sprouting from grassroots efforts.
Consumer retailers and advertisers will fund workplace wellness programs via sponsorships and incentive offers. Advertisers will target wellness participants, and HR departments will partner with them to fund programs and organize events.
Demographics, technology, and healthcare system changes will converge into an explosion of empowerment and interest in healthy living. Power lies in patients’ hands — individualized personal health records (PHRs), social media platforms and Health Savings Accounts (HSAs) exemplify this.
Financial literacy and health literacy will join forces. Smart wellness programs integrate these two topics.
Discover how to tap into these emerging trends in our new eBook that makes the best case for wellness today –
New Perspectives in Wellness & Benefits Communications
Trends that will Change Everything… Truths You Should Realize… and a Communication Plan of Action You Can Follow Today
Download your FREE copy by clicking here. No sign-in required.