Do you want to make sure that your organization’s quarterly too-die-for delicious and nutritious luncheon draws a crowd or that the weekly fantabulous fitness offering isn’t a flop? Do you want your employees to know that your organization cares about them and their overall wellbeing?
If so, take a communications-first approach to your wellness program with a regular, engaging, customized newsletter as the foundation.
What it means to take a communications-first approach
A communications-first strategy means communicating with employees becomes a first thought, not an after-thought, in your planning and approach toward health and wellbeing. You build your workplace wellness program around providing employees with the information they want and need so they can take charge of their lives, connect with the company and co-workers, and feel like they are valued and respected (so they are engaged).
A newsletter foundation
A communications-first approach often has, as its foundation, a newsletter – but not just any generic newsletter that you might get free. To be effective, the newsletter should be YOUR newsletter – in other words, it comes from your organization for your employees.
8 key reasons why you should use a YOUR newsletter
format as the foundation of a communications-first wellness program
- Ownership: Unlike a vendor’s portal, a popular social media site, or an insurance/healthcare provider newsletter, with YOUR newsletter you own and control your message and the communication connection with your employees. You decide what goes into the publication and how it’s presented.
- Familiarity, Brevity & Focus: Everyone instinctively knows what a newsletter is and what to do with it. It’s a brief communication on specific topics that promises useful and interesting information.
- Relevancy & Ease-of-Use: When a newsletter comes from your organization, the news is often geographically local in nature, or highly specialized to your audience and its interests. What’s more, a newsletter is straightforward to produce and distribute.
- Regularity: It’s published on a known schedule and thus anticipated by readers.
- Inexpensive: Newsletters are affordable for any budget, which is appreciated by the producers of the newsletter, and the readers who understand the value of using resources carefully.
- Multi-Media Friendly: You can deliver the newsletter in both print and PDF or eNewsletter formats. And you can embed or link to all the other media in YOUR newsletter. Think links to videos, podcasts, tools, coupons, event schedules, and more.
- Production: The production of a newsletter becomes the central planning tool for the entire workplace wellbeing or wellness program. And volunteers can more easily participate in the planning and execution of programs and events via the familiar process of producing and distributing a newsletter.
- Customization: Local content, familiar faces and places, and a sense of community that can only be achieved from customization draw people in to read, learn, and be inspired to take action.
To learn more about the communications-first approach and how a newsletter fits into the strategy:
- Download and read this FREE eBook, “How to Put Communication First in Workplace Wellbeing.”
- Read this article and share with your team – Employee Communications: DIY or Hire it Done?
Let’s talk! Interested in creating a customized workplace wellness newsletter but don’t know where to start? I can help! Contact me at firstname.lastname@example.org or 800-334-4094.