If all of a sudden, your work calendar was deleted, how would you feel? Panicked? If you’re like many health, wellness and human resources professionals, probably. Without calendars, many of us would be lost – not knowing what we were supposed to do or where we were supposed to be when.
Calendars are just as important to your wellness program newsletter.
An Editorial Calendar can guide you throughout the year so you don’t:
- Miss important health and wellness messages when they will be most well-received.
- Scurry around at the last minute, throwing together articles haphazardly.
An Editorial Calendar allows you to better take advantage of:
- National Health Observances. This calendar of observances typically stays the same each year, and affiliated associations and government agencies often provide free credible communication resources to make your life easier. What’s more, many media outlets will cover these health topics during their designated observations. Getting additional information from you will help to reinforce messages your wellness program audience is receiving elsewhere.
- Seasons of the Year. Provide health and wellness communications when people are likely already thinking about certain topics and may be more receptive to messages. For example, colds and flu are traditional fall topics you don’t want to forget.
TIP: Now’s a great time to create an Editorial Calendar for working month by month or season by season. You’ll keep your wellness program fresh, repeat important information, and make consistent messaging part of your culture.
Here’s our annual Editorial Calendar for the HOPE Health Letter®. Use it as an example of how to set up your own Editorial Calendar, plus review what we have planned for each issue of the HOPE Health Letter. Download it HERE.
