Shawn M. Connors The Best C+ Student in the Wellness Biz Shawn is the President and Founder of Hope Health. For over 30 years, his works has focused on bringing clear, easy-to-read and watch health messages to the public via workplaces. He bills himself as the “Best C+ Student in the Wellness Biz” because, as he says, “I like to challenge the notion that there is no such thing as a stupid question.” Shawn is on a mission to tie workplaces into their surrounding communities to share resources and ideas in an effort to improve the health of all Americans. You may reach Shawn at sconnors@HopeHealth.com or 800-334-4094.

Ideas to Make Employee Health Commmunication Exciting with Social Media

Clarity is “the cake” when communicating to employees about health care, wellness and benefits. But many workers (especially younger ones) are more likely to engage with messages if they also get some “icing.” Social-media tools can help you captivate employees before you inform them. Most companies communicate to employees (emails from the HR department, meetings…

Foolproof Marketing Tips For Wellness Program Success

Don’t just have a workplace wellness program; sell its benefits to your audience through effective marketing communications Company A informs employees about its workplace wellness program during new employee orientation and then periodically through a general company newsletter. Company B uses short, often humorous, messages with eye-catching visuals to provide workers with information on the…

You Can’t Help Employees Achieve Wellness Without Talking About Money

A basic truth that wellness committees can embrace: People evaluate their well-being in financial terms before they do so in health terms. If they feel pain in the pocketbook, then the seemingly priceless details in your conventional wellness communication might be worthless to them. Money issues are dominating your employees’ brainwaves, so including simple financial…

You Don’t Know Unless You Ask… Sage Advice for Employee Wellness Program

Communication — including workplace wellness program communication — is the exchange of thoughts, information, and/or messages between people. The key word being exchange.  If it’s not a back-and-forth, two-way discussion, it’s one-way lecturing, and who appreciates a lecture? Smart organizations ask employees for their wellness program questions and comments, and invite employees to participate in…

We’re Giving Dieting Too Much Weight in Wellness Communication

Dieting is a popular ingredient in wellness communication, but true wellness goes by the wayside when food intake becomes an all-consuming focus. A smarter approach is to deliver relevant, compelling messages about intuitive eating. Most wellness committees deliver frequent messages about food—tips sent with good intentions that prescribe what to eat, when to eat, and…