If you’re researching topics for your wellness communications, you’ll find there is no shortage of information available. However, not all sources provide sound medical advice. How do you know what to trust?
It can be tricky – really tricky, even for wellness communication experts who keep up to date on the latest findings. Information may sound credible even when it’s not and what may have been the accepted recommendation last week could have changed already.
To be safe, make sure you have medical review procedures in place for any information you provide your wellness program audience. Or, use content from wellness communication companies that have a medical review protocol in place.
Create a Medical Advisory Board
This group should be composed of health experts from various disciplines. Your board may include:
- Medical doctors
- Sport medicine specialists/physical therapists
- Mental health professionals
- Financial professionals (if your communications also covers financial health)
Establish Review Guidelines
With your medical advisory board members’ help, create rules for what it means for health and wellness content to be considered medically sound. Here at Hope Health, we use the following criteria:
1. Where a review of scientific literature reveals a preponderance of evidence, we are consistent with this evidence.
2. Where the scientific literature is not compelling, but reputable national organizations make recommendations, we are consistent with these recommendations. (e.g., American Heart Association)
3. Where there is neither the science nor the recommendation, we go with generally accepted practice and offer reference to an “expert” or opinion leader and/or let readers know there is not conclusive research to support the recommendation.
Once the guidelines have been developed, make sure the medical advisory board reviews all content that you intend to provide your wellness program audience using the agreed-upon criteria.
Here are our Quality Review Procedures to use as a guideline for developing your own.