How Healthy Are Your Wellness Program’s Communications?

Your wellness program may be comprehensive – complete with a health risk appraisal, clinical guidelines and expert coaches – but, your efforts to positively change participants’ lives may never amount to anything if you don’t do a good job of communicating.

Communication really is the key to any relationship – including the one your wellness program has with its participants, according to the article “Wellness Programs Require Healthy Dose of Communication.” To read the article, click here.

The Q&A with Hope Health’s president, Shawn Connors, appears in the Fall 2012 “Michigan’s Healthiest Employers” promotional section by Crain’s Detroit Business and MiBiz.

How Well Is Your Employee Health Newsletter Working?

What you have to communicate in your company newsletter may be extremely important to your readers, but if the information isn’t appealing to your audience, if it doesn’t draw in readers and make them want to learn more, your efforts may well be wasted and your wellness program may suffer as a result. Make sure your newsletter is working up to its full potential by downloading this FREE Tip Sheet.

Warnings signs that your newsletter may be missing the mark:

5 Super Simple, Extremely Smart Ways to Draw Readers to Your Wellness Program Website

You have an employee wellness Website filled with helpful information that your audience really needs, and the health content is pretty fun and entertaining, too. But… (insert sigh), no one seems to be using your online resource the way you thought or hoped. What should you do?

First, you need to ask 2 important questions:

  • How are we promoting our wellness Website?
  • Do we assume that our audience will automatically “find” our content or do we lead them where to go?

5 Tips to Organize Your Health Communication Content

When it comes to wellness program communication, figuring out what to say, write, email, post, embed, film, upload, text, and tweet may seem downright daunting.

Think ahead. Give yourself enough time to consider interesting, new ways to communicate. Plan your messages one year out, working season by season. That way, you’ll keep your wellness programs fresh, repeat information you’ve identified as important, and make consistent messaging part of your culture.

Wellness Communication: Reaching the “Not Interested”

You dream of having a workplace wellness program that even the biggest health resisters notice and use. You envision employees eagerly anticipating your next health event. You imagine workers winning the war against weight gain – for good.

Sound too good to be true? Maybe not. You can make your goals of greater employee engagement a reality through your health communications if…