Get Over the Group Mentality Method of Delivering Your Wellness Program Messages

For purposes of workplace wellness programs, many employers lump employees together into a single group, providing everyone with the same wellness and benefit communications. After all, people who work for the same company have a lot in common, right?

Maybe, but most likely not – particularly when it comes to health and wellness information needs. Each employee has his or her own health habits, challenges, goals, frustrations, and motivations. For example, first-time mom Amy in accounting wants and needs different information than, say, Sam, the soon-to-retire sales manager.