In this day and age of e-everything, you may be tempted to toss your wellness communication print efforts in the recycle bin. However, focusing only on electronic media may not be healthy for your wellness program.
Print is not dead. Print and electronic media efforts can – and should – coexist. The two can work together to help enhance the reach and effectiveness of each other. Direct mail, posters, newsletters, calendars, and brochures can lead people to Websites, videos, and social media sites — and vice versa.