Print vs. electronic – the real truth

In this day and age of e-everything, you may be tempted to toss your wellness communication print efforts in the recycle bin. However, focusing only on electronic media may not be healthy for your wellness program.

Print is not dead. Print and electronic media efforts can – and should – coexist. The two can work together to help enhance the reach and effectiveness of each other. Direct mail, posters, newsletters, calendars, and brochures can lead people to Websites, videos, and social media sites — and vice versa.

The secret to getting your wellness program noticed

When you see the Swoosh, the Golden Arches, or the Apple with a “bite,” you likely immediately know the company associated with the logo and what the company sells. You may even look for the logo when you’re making a buying decision. Why not help your employees easily recognize your wellness program by branding your efforts. By formalizing your wellness program this way, you may increase participation.

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

How effective can branding health initiatives be?

Are you reaching this key audience with your wellness communications?

A healthy family is a happy family – and that’s makes for a healthy, happy workplace wellness program, too. If you want your workplace wellness program to be as effective as possible, make sure you’re helping everyone in your employees’ families to embrace health and wellness.

When everyone in a family is living a healthy lifestyle, it makes it easier to make the positive habits permanent.

Employees’ families are often overlooked in wellness communications: Here’s how to reach this important audience

For many of your employees, their family members likely are the most important people in their lives and the ones with whom they spend the most time. Chances are also good that many of these husbands, wives, and children may also be covered by your company’s health insurance plan. Are you reaching employees’ family members with your wellness communication messages?

When you keep family members “in the know” about wellness, you:

  • Increase the likelihood that your employees will pay attention to what you’re trying to teach them and act on that health advice. Why? Because a spouse or child might see the information and encourage the entire family, including your employee, to take action together. The family member becomes an at-home ally in your employee wellness efforts.

How to Build a Great Workplace Wellness Committee with Employee Volunteers

Guest blogger: Shawn M. Connors, The Best C+ Student in the Wellness Biz

Sometimes I think most of the problems in the world happen because really smart people are in charge of everything. Maybe average people – using their horse sense, tendency not to over-think, and naïve belief that problems can actually be solved to the benefit of all – should take over all strategic decision making. For everything and everywhere. Why hedge?

How to easily create a free walking trail for your wellness program

Walking is one of the simplest, cheapest, and most popular forms of physical activity for many adults. According to the Centers for Disease Control and Prevention, more than 145 million adults now include walking as part of a physically active lifestyle. Why not make it even easier for your wellness program participants to go for a walk by creating a walking trail around or near your facility!

Providing a company walking trail has many benefits, such as:

  • It’s an inexpensive and much-appreciated addition to a wellness program – a lot of goodwill points with employees for not much effort needed from the wellness committee.

Workplace wellness programs shouldn’t play doctor, but many are

Workplace health and wellness efforts fall into two categories – primary prevention and secondary prevention. If you stick primarily with primary prevention efforts, your wellness program will cost less and be more fun than if you focus on secondary prevention. The problem is many organizations are doing just the opposite, and drifting into the practice of medicine.

“Ideally, I’d like to see 80% of all wellness activity on the primary prevention area,” explains Shawn M. Connors in his new, free eBook, “Six Questions that Make Creativity More Valuable Than $$$ When Planning Your Wellness Program.”

10 easy ways to keep your wellness program fun and engaging

If you want your wellness program to help your participants to be healthy, happy, and active, your wellness program needs to lead by example. People need to see your wellness program as fun and lively. But how does a wellness communicator or program manager make that happen?

It’s pretty simple, really. Here are 10 easy, fun ideas to keep your wellness program’s momentum going… keep participants excited… and increase enthusiasm and involvement in your wellness program, taken from the new, free eBook, “A Champagne & Caviar Wellness Program on a Beer & Nachos Budget.”

Design your Wellness Program with what your participants’ really want – quality of life

When you sit down to develop wellness program components, do you ask yourself, “What do people really want?” Or, is your only focus on evaluating health risk factors, coming up with offerings to lower risk factors, and hopefully saving your organization money?

The two objectives don’t have to be mutually exclusive by any means, but if you’re locked onto the latter without much thought to the former, you may not have the right mindset to achieve an effective wellness program.

Your first priority should be to focus on giving people what they really want.