Guest blogger: Shawn M. Connors, The Best C+ Student in the Wellness Biz
I am a big believer in the power of headlines. Good ones immediately win the attention of readers, heighten the interest in the subject about to be presented, and take a perspective (spin) at a common issue in a new way.
I’ve often joked that I have a background in direct marketing, which is now totally useless. But that’s not entirely true. The classic book “Scientific Advertising,” by Claude Hopkins, was the first to put forth the concept of testing headlines to see which ones are most effective.