How to write winning headlines for workplace wellness newsletters

Guest blogger: Shawn M. Connors, The Best C+ Student in the Wellness Biz

I am a big believer in the power of headlines. Good ones immediately win the attention of readers, heighten the interest in the subject about to be presented, and take a perspective (spin) at a common issue in a new way.

I’ve often joked that I have a background in direct marketing, which is now totally useless. But that’s not entirely true. The classic book “Scientific Advertising,” by Claude Hopkins, was the first to put forth the concept of testing headlines to see which ones are most effective.

Get your participants excited about your Wellness Program with these 7 easy marketing tips

If you subscribe to the Field of Dreams’ philosophy of “If you build it, they will come,” your wellness program may not be as effective as it could be. You can’t simply create a wellness program and naively think that potential wellness program participants will automatically know what the program is and why they should care.

Instead of taking a wait-and-see approach (hoping your wellness program will eventually “catch on”), steal these 7 proven strategies from marketers. Marketing practices work, and they don’t have to be expensive. Here are 7 effective ideas that cost little, if anything.

Al Lewis and Vik Khanna criticized me in their new book, “Surviving Workplace Wellness.” And now my life is over.

Guest blogger – Shawn Connors, Best C+ Student in the Wellness Biz

Surviving Workplace Wellness With Your Dignity, Finances and (Major) Organs Intact” is the new book by Lewis and Khanna which nukes the current workplace wellness landscape. It has me cheering, jumping up and down, and throwing a fist in the air. Now I know how people felt in 1776 when they read Thomas Paine’s, “Common Sense.” As Wikipedia states, “in clear and simple language it explained the advantages of and the need for immediate independence.”*

*Independence from Great Britain. Just in case.

“Surviving Workplace Wellness” is the kind of book that makes you want to pick up your own metaphorical musket and join the fight against wellness stupidity. If you’re one of the five people that voluntarily read my blog, you’ll know I am in agreement with these guys on almost everything they say.

Creativity, not costs are what count in wellness programs

Looking for some fresh, affordable ideas for your wellness program? When was the last time you took an inventory of what your workplace – your facilities and people – had to offer to power your wellness program? If you spend a little time investigating the possibilities, you may just uncover a treasure trove of resources you can use to feed your wellness program.

  • Maybe you could map out a walking trail around your building and/or campus that employees could use during breaks or before or after their work hours.
  • Perhaps you could turn an extra, unused office into a tranquil meditation room for employees who need a few minutes to recharge.
  • Consider using an empty corridor or large, open space as a shuffle board for employees to play on during breaks.
  • Enlist the help of employees with healthy hobbies to lead group workouts, cooking demonstrations, or topic discussions. Think about runners, bicyclists, dancers, cooks, bakers, and gardeners.

A healthy workplace culture is a precursor to a successful workplace wellness program

If you want to make sure you have an effective workplace wellness program – and happy and productive employees – you need to have a healthy workplace culture.

How do you know if you have a healthy culture?

It comes down to how you answer a couple of basic questions:

  • Do people like their jobs?
  • Do employees feel valued at work?

A healthy workplace culture is more important than any wellness program you can create and needs to be in place for any wellness program to be truly effective. To illustrate the importance of a healthy culture, the new eBook, Six Questions that Make Creativity More Valuable Than $$$ When Planning Your Wellness Program, poses this multiple-choice question for readers to answer: Where would you rather work?

Are you making these 7 stupid wellness communication mistakes?

Here are the seven most common wellness communication mistakes many people make – and how to avoid them:

1. Not dedicating a budget to communication – It’s important to determine how much money you have to spend and what various communication components will cost for the entire year so you don’t run out of funds. You don’t want that really cool, high-tech January video to eat up your entire budget for the year and leave you with no money for monthly posters or a regular newsletter.

Workplace wellness needs to include adding value to people’s lives, building communities and making the world a better place to live

When was the last time you stopped to define “wellness” as it applies to what you want to accomplish for your workplace wellness program? Can you accurately and succinctly put into words what wellness means?

If you’re struggling to quickly come up with a description of wellness for your organization, you’re likely not alone. Individuals responsible for workplace wellness are often so busy trying to think up and pull off successful programs that they don’t have time to step back to make sure they have a good understanding of what wellness really should mean. And even if they have mulled over various definitions, wellness folks may not be approaching their thoughts from an important perspective: that of the participants.

You may be asking,
“Why is having the right definition of wellness so important?”