It probably comes as no surprise to you that more than half of all American adults own smartphones, and that the number of users continues to increase. Chances are many of your wellness program participants are in this growing group of people who rely on handheld electronic devices to receive communications. If you haven’t already…
Your wellness program participants are used to getting information when they want it and how they want it. This means that if you want your audience to pay attention to your health and wellness communications, you’d better give it to them the way they want it. For most organizations, one approach doesn’t fit all. To…
Have you ever been on a scavenger hunt? It can be fun to locate the different items on your list, can’t it? Recreate the popular searching game next time you’re looking for free health and wellness information and resources for your wellness program. You may be surprised at just how much you can find if…
If you’re researching topics for your wellness communications, you’ll find there is no shortage of information available. However, not all sources provide sound medical advice. How do you know what to trust? It can be tricky – really tricky, even for wellness communication experts who keep up to date on the latest findings. Information may…
Need a magic pill to energize your wellness program communications? Consider a daily dose of Facebook. The social network may help improve and maintain the life of your wellness program by spreading the word about your programs and events in a place where people will pay attention. Worldwide, more than 1.11 billion people use Facebook.…
Let’s face it: Many wellness programs grapple with budget constraints. Although company leadership may find having a wellness program a worthy initiative, they may not be able to find the funds necessary to support it effectively. Creative and resourceful wellness managers don’t buckle under the budget battle pressure. Instead they find free or low-cost resources…
Coming up with content for a wellness newsletter that your audience can connect with can be challenging to say the least. If your organization is like most, it’s made up of a diverse group of people in various stages of life with different interests and attitudes. A one-size-fits-all approach to a wellness newsletter simply may…
Hillary Clinton’s “It takes a village to raise a child” philosophy makes a lot of sense if you apply the same community-based approach to your wellness program. Look to local organizations and business that could help nurture the health of your wellness program and, ultimately and more importantly, the health of participants. Instead of operating…
If you want your workplace wellness participants to think about – and use – your program on a daily basis, your program needs to be constantly in front of them. How do you do that without annoying them to the point that they tune out? Use a tried and true marketing communication tool that has…
Wellness program managers have their hands full. These dedicated individuals must constantly brainstorm new ideas to inspire involvement in wellness programs and plan events to elevate health awareness. It’s easy to understand how wellness program managers might be tempted to hand off communication responsibilities to someone else or use wellness messages that others have already…