Why Wellness Programs Need Branding

Naming your company’s wellness program, “(Fill in company name) Wellness Program” is sort of like naming your baby boy “John Doe.” It’s generic and doesn’t really give your wellness efforts their own identity and personality.

If your wellness program doesn’t have its own unique name and logo, take a cue from marketers and focus on branding your organization’s wellness efforts so employees easily recognize your wellness program and want to participate.

The Not-So-Secret Ingredients to a Successful Workplace Wellness Eating Event

People love to eat, and your wellness program participants are likely no exception. Eating has become the “Great American Pastime.”

According to one survey, Americans spend:

  • 67 minutes a day in primary eating and drinking,
  • Another 23.5 minutes eating while doing something else, and
  • Another 63 minutes drinking while doing something else.

In addition to being a much anticipated, enjoyable activity in most people’s daily lives, eating also needs to be about health. After all, we are what we eat, right? This is where your wellness program can come in. Make nutritious cooking and eating staple ingredients a part of your wellness program recipe.

Engage More Wellness Program Participants With Multiple Events

Scheduling a wellness program lunch-n-learn about healthy eating at noon may be a great idea to inspire your participants to eat better – if all of your wellness program participants work the standard 8-to-5 workday. But what if you have employees who work the graveyard shift? How realistic is it to think that they will come in for an event that’s in the middle of their “night”?

To be successful, wellness programs need to reach as many employees as possible. If your organization operates around the clock, you need to really think about the timing and structure of your wellness programs so you are sensitive to everyone’s schedules.

Sell Would-be Wellness Participants on Your Program Using Creative Content

Content marketing” is all the buzz for companies trying to attract potential customers and clients. If the concept is effective at enticing external patrons, why not try it internally with your wellness program participants?

What is Content Marketing?

Content marketing is any marketing that involves creating and sharing media and information with the aim of eventually getting customers. Think:

Internal Blogs – Promoting Two-Way Conversations

In many organizations, wellness and benefits communications can tend to be one-sided. Companies know what they want to say so they create communications that speak to employees rather than with them.

This approach can come across as jargoned and pitchy, like continual advertisements for a product employees didn’t ask for in the first place. This style of communication doesn’t make employees feel like they’re part of the communication. It takes two sides to communicate; otherwise, you’re just lecturing through various formats.

One way organizations can open communications with
their employees is through an internal blog.

An internal blog allows employees to ask questions about benefits and the wellness program, and share health comments and concerns. As your company sets up an internal blog to communicate with staff about wellness and benefits, consider the following:

Turn employees into wellness spokespeople…Tap Wellness Program Participants to Inspire One Another Along Their Wellness Journeys

When it comes to health and wellness, success can inspire success. Seek out testimonials and other participant involvement for your wellness communications. Reading or hearing how a co-worker has lost weight, quit smoking, or taken up a new activity can provide that “If they can do it, so can I” nudge for others to take action to improve their health.

Just how powerful can this positive peer influence be? Envision two one-page fliers, both informing employees about a new, upcoming health and wellness program offering.

  • The first flier begins by describing the offering in detail, complete with statistics and specifics.
  • The second flier begins by showcasing Susan, an employee who is now healthier and happier because she’s participating.

Which flier is more likely to grab your attention? Chances are it’s the second one. Your wellness program participants will probably think the same thing.

Save Time and Money With Your Wellness Communications by Using the Flexible Messaging™ Strategy

Athletes need to be flexible to achieve peak performance. Being flexible increases range of motion and can lessen the chances for injury. Applying flexibility to health and wellness communications can work much the same way. Being flexible in your communications can: Increase the reach of your communications. Lessen the risk that your efforts will fail.…

How to Produce a Health & Wellness Newsletter Your Wellness Program Audience will Actually Read

A health newsletter can be an excellent platform to give your wellness program participants the information and inspiration they need and want to live healthy, but how do you know what to provide?

  • Do you start from scratch – and research, write, and design all the content on top of everything else you have to do?
  • Or, do you opt for a ready-to-use newsletter – professionally written, reviewed and designed – so you can focus on other aspects of your wellness program and job?

When the questions are framed this way, it’s pretty safe to say that most people would pick the latter option.

Using a ready-to-use newsletter that allows you to customize content to your organization can: