Why Wellness Programs Need Branding

Naming your company’s wellness program, “(Fill in company name) Wellness Program” is sort of like naming your baby boy “John Doe.” It’s generic and doesn’t really give your wellness efforts their own identity and personality. If your wellness program doesn’t have its own unique name and logo, take a cue from marketers and focus on…

Turn employees into wellness spokespeople…Tap Wellness Program Participants to Inspire One Another Along Their Wellness Journeys

When it comes to health and wellness, success can inspire success. Seek out testimonials and other participant involvement for your wellness communications. Reading or hearing how a co-worker has lost weight, quit smoking, or taken up a new activity can provide that “If they can do it, so can I” nudge for others to take…