Let’s face it: It can be challenging, if not seemingly impossible, to reach wellness program participants with important health communications. And, it’s not getting any easier, thanks largely to the endless competition for people’s time and attention.
Instead of competing against one of the biggest distractions, embrace it. We’re talking about the mobile device – a smartphone and/or tablet. Most people don’t leave home without their device(s) and keep them handy all day long, checking them whenever a free moment permits.
The proof is in the numbers: