Today’s wellness program participants are mobile. What about your wellness communications?

Let’s face it: It can be challenging, if not seemingly impossible, to reach wellness program participants with important health communications. And, it’s not getting any easier, thanks largely to the endless competition for people’s time and attention.

Instead of competing against one of the biggest distractions, embrace it. We’re talking about the mobile device – a smartphone and/or tablet. Most people don’t leave home without their device(s) and keep them handy all day long, checking them whenever a free moment permits.

The proof is in the numbers:

A customized newsletter ensures multiple audiences are on the same page with wellness programs

The Local Government Center (LGC) in New Hampshire had a challenging charge. The non-profit organization had to keep a diverse, statewide audience apprised of timely health and wellness information. The LGC needed to get the word out to local, municipal, school, and county employees including labor, management, and elected officials. The LGC discovered that the…

Wellness Program Pioneer Shares Secret to Success… Plus 5 Tips for Working with a Custom Publisher

The Association of Washington Cities (AWC) was into wellness long before wellness was “cool.” The organization was an earlier adopter of the wellness program concept, believing it would help to control health costs for its wellness program participants over the years.

For as much as the AWC knew about wellness, they weren’t so up on how to best communicate it.  Realizing that the organization lacked the expertise to properly get the word out about its wellness program, the AWC went about finding seasoned professionals to help. “Having the right communications partner makes all the difference,” said Julie McDowell, AWC Health Promotion Supervisor.

“We have worked with many vendors over the years, but Hope Health is the only one that’s been with us on our entire 27-year journey. That’s a testament to the trust we place in Hope,” McDowell said.

To Achieve a Healthy Culture, Focus on 1 Thing

Guest Blogger: Health Enhancement Systems

We’ve worked with clients who have set somewhat ambiguous goals to “work on the culture.” When we ask what that means, there’s a momentary pause, then the list materializes in their mind: “Things like vending machine policies, alignment with our food service vendor, tying organization health goals to business goals, stretch breaks, you know…”

While all of these are worthwhile in their own right, they completely miss the point that culture isn’t something you do, it’s everything you do (For more, read Achieving a Culture of Health or Creating a Culture of Happiness). A culture is defined by what is expected of people and what is valued. It’s the sum total of all actions every employee lives day in and day out — from the boardroom to the assembly line. It’s what a company does when profits are pouring in and when a deep recession hits. It’s how managers treat subordinates when the pressure is on as well as when things are going smoothly.

Why Wellness Communications Need to Address Addictions

When most people hear the word addiction, they may think of alcohol, drugs, gambling or pornography, but unhealthy obsessions can reach beyond these areas and include food, shopping, the Internet, and more. If you consider these and other types, addictions affect more of your wellness program participants than you may realize.

It’s time that wellness communications tackle the topic of addictions… more specifically, how people can permanently and healthfully fill the “fix” void so they don’t fall back into their destructive ways.

Discover the Secret Ingredient for Effective Wellness Communications

Have you ever heard that “A picture is worth 1,000 words”? The saying may seem trite, but it’s a truth often overlooked in today’s wellness communications.

Pictures, and in particular humorous illustrations or cartoons, have a certain power that can’t be conveyed in words.

“Our brains are ‘wired’ to quickly grasp an illustration’s meaning and to remember its visual message more vividly than a textual one,” according to the Hope Health special brief, “The Case for Cartoons in Health and Wellness Communication.” Find out more in this FREE brief, click here.

How to Keep Your 2013 Wellness Communications on Track

Companies have business plans. Sports teams have game plans. Military divisions have battle plans. Having a plan is crucial for success, yet many wellness programs lack communication plans.

A wellness communication plan can guide you through your efforts – making sure you cover needed messages in ways that will be most effective without anything being overlooked, forgotten about or blown off. Consider creating an annual schedule with this FREE Health & Wellness Communications Planning Guide.

Wellness Programs Need to Stress Individual Choice as the Key to Ending Obesity

Our country is getting heftier by the minute. The headlines say so, and our ever-expanding waistlines back up the claim. If your wellness program is like most, you spend a considerable amount of time and money trying to do something about this health crisis. And if your wellness program is like most, you aren’t having much success.

Part of the problem may be how you’re talking about this issue with your wellness program audience.

Are Your Wellness Communications Mobile Yet?

In today’s world, if you want to reach your audience with your wellness communications, you need to take a multi-media approach and make sure you’re tapping into all delivery methods, including mobile communications.

It’s not that you should put print aside in favor of mobile. In fact that would be a bad idea. Print and electronic media, including mobile communications, can and should co-exist. Each can be used to cross promote the other.

However, focusing efforts on mobile solutions will become increasingly important as we become more and more dependent (yes, dependent) on smartphones and tablets.

Tell the Truth About Weight Loss in 2013

Guest Blogger: Health Enhancement Systems

It’s time to plan for New Year’s resolutions and it’s time to come clean about what it takes to lose weight, and more importantly, how to keep it off; little changes don’t work (NutriSum does, read real wellness program success stories here).

Most of the overweight population continues to be fed the notion that little changes here and there will add up to a healthy weight, when there is zero evidence that little changes work. None.