Emerging Trend for 2014: Wellness Communications to Go Mobile

Next time you’re in the break room or a coffee shop, take a look at what other people are doing. More than likely, a majority of them are checking their phones. In our always “on” world and thanks to the convenience of smartphones, we have become addicted to text messages, emails, social network updates, and Web news. All of these delivery methods are ripe for wellness communications.

As you look to 2014 and your wellness communications strategy, consider mobile communication – it’s effective, easy, and affordable.

Bring in Health Communication Pros – Even if You’re a Pro Yourself – to Handle Newsletter Content and Design

Baptist Health South Florida knows a thing or two about health and wellness. As the largest faith-based, not-for-profit health-care organization in its region, Baptist Health has an extensive internal knowledge base when it comes to health-related topics. For all its expertise though, Baptist Health turns to an outside organization to help with its employee wellness newsletter.

Why? Because Baptist Health knows that it takes more than subject matter expertise to effectively reach and engage an audience. Professional wellness communicators can help to:

What Wildly Successful Wellness Managers Don’t Talk About

Guest Blogger: Health Enhancement Systems

We had a great client about 10 years ago who loved our wellness campaigns and implemented just about every new program we created. Her population seemed to love them too, with approval ratings consistently in the high 90s. But then her management changed and so did the wellness program’s emphasis — from the goal to inspire behavior change with fun, engaging, theme-based campaigns, communication, and on-site programs like health fairs, to one focused on “proven” ROI strategies.

Somewhere along the line her new manager adopted the unquestioning belief that wellness ROI was what top management cared about and any initiative that couldn’t demonstrate it wasn’t worth funding.

Are You Making These 4 Electronic Health & Wellness Communication Mistakes?

Many companies have turned to electronic media because it’s new; it’s fun; it’s cool. But to be effective, electronic media needs to be understood and well thought out. Find out why in this FREE tip sheet.

Using electronic media for health and wellness communications may save you time and money, but there is a big “if.”

It all comes down to IF you understand how to effectively use the ever-evolving medium.

Here are the 4 most common mistakes made with electronic media. How many are you making?

Communication is Key to Wellness Program Success, White Paper Shows

New research shows if employees are going to buy in to and actively engage in a company’s wellness program, would-be participants need more information, according to Colonial Life & Accident Insurance Company’s white paper, “Well on the Way: Engaging Employees in Workplace Wellness.” Many companies with wellness programs naïvely assume their participants are more knowledgeable…

Finding the Right Media Mix For Your Wellness Communications

emi-newsletterSome companies, wanting to be cutting edge, have taken their workplace wellness communications entirely to the Web. They use emails, blogs, microsites, and other electronic ways to reach their audiences. Other organizations have decided to stick with tried-and-true print media, opting for the power of posters and health newsletters, to get the word out.

Still other groups like EMI Health know that to effectively reach an audience, it takes a smart mix of both print and electronic media working together. EMI Health empowers employees through newsletters, a Website, downloadable eBooks, one-minute videos, webinars, social media, meetings with personal health coaches, and more.

Diagnose and Treat Sick Workplace Wellness Communications

If your workplace wellness program isn’t as healthy and lively as it could be, it may be suffering from a common communication condition that infects many well-intentioned health and wellness efforts. The illness has 3 common symptoms, but fortunately the ailment can be easily treated.

Before getting into the problem and solutions, you need to understand how crucial communications is to the health of your wellness program.

Involve Employees in Creating Workplace Wellness Content for Greater Engagement in Your Wellness Program

If you’re responsible for your organization’s workplace wellness communications, you undoubtedly know how challenging it can be to come up with wellness topics – let alone, the actual content.

Having to plan, write, edit, and take pictures to include in your employee health newsletter and/or other wellness program communications could occupy you full-time unless…you ask for help – from the same people who will be reading the content. That’s right; look to employees to help create your content.

Not only will involving employees in content creation lighten your load, it will help your employees feel more involved in the wellness program.