5 Ways to Boost Intrinsic Motivation (or… What to do with the $400 you didn’t waste on financial incentives)

Guest Blogger: Health Enhancement Systems

The release of Health Enhancement Systems’ new white paper How Financial Incentives/Disincentives Undermine Wellness created quite a stir among the company’s clients and colleagues. Some loved it (including us here at Hope Health); others thought they were off their rockers. Following is an excerpt from Health Enhancement Systems’ whitepaper, which highlights the importance of intrinsic motivation in behavior change.

Research supports the importance of cultivating intrinsic motivation:

Who Are You Talking To? Be Specific in Identifying Your Wellness Program Participants

Before you can grab the attention of your wellness communication audience members, you first must connect with them. But who is “them,” exactly?

A good – and important – question to answer. You don’t want to respond too quickly or too broadly, though, because the answer isn’t as simple as you might initially think.

Identifying “them”

Sure, your wellness program audience may be composed of your company’s employees, but they aren’t one, faceless person. They don’t collectively think the same way nor do they need the same thing. Your audience is a diverse group of people so you must figure out:

Before Hitting Send or Print… 12 Questions to Answer About Your Employee Health and Wellness Communication

Despite what your official title within your organization may be, if you oversee wellness program communication, you also hold the title of “publisher.”

To be successful in this role, you need to ask and answer key questions so your wellness and benefits communication is as effective as possible:

1. Why are we creating this communication? In other words, what do we hope to achieve by sending out a particular message or health and wellness messages in general?

2. Who do we want to reach? Who is our audience? Be specific.

Recipe for Adding Flavor to Your Wellness Communications

Effective health and wellness communication requires more than creating a one-dish-fits-all-tastes approach. Unfortunately, many companies rely on a “go to” recipe to deliver health and wellness messages. Perhaps it’s a monthly employee health newsletter or a weekly wellness program eMail.

Breaking through the communication clutter means reaching employees tactfully — with relevant information delivered in multiple formats. The key is to create a cohesive mix of flavorful content to maximize the effectiveness of your messaging.

3 Vital Components for Your 2012 Communications

Seemingly minor changes can lead to major results, so taking “small steps” to improve your health and wellness communication is smart.

This year, you might have ambitious plans for improving employee engagement and interaction — redesigning your company’s intranet, launching a YouTube video channel, etc. — but also keep in mind 3 timeless tips. They might seem trivial, but they can help your communication triumph: