For the last several weeks, we’ve been talking about the various aspects of well-being — career, social, financial, physical and community. That’s a whole lot of well-being.
You might be thinking, “How can my organization possibly touch on all these areas and still have time for anything else?” Actually, it’s not only doable, it’s downright essential in today’s workplace. Make and take the time.
Bringing together the well-being elements is easier than you might think. It all comes down to using communications to connect the dots. Communicating with employees shows that you care about them. Having a dialogue (conversation) with them about the big well-being picture and how each well-being element can support them as whole people shows that you want what’s best for employees in all areas of their lives — not just their career well-being.
Internal communication efforts can include anything from posters that employees create, produce (to help involve them) and hang up in rest rooms that reflect proper hand washing techniques to a weekly email on simple ideas on building activity into daily work life (using specific-to-the-company scenarios).
Studies find that people are most engaged by communications that:
- Include images. Generic photos are OK, but to pack the most punch, use images of people and places that employees actually recognize and know. Throw in pictures of employees, community places and workplace areas so employees can really relate.
- Speak to areas that employees are interested in — not just what the company wants employees to know about. It’s just common sense: People pay attention to what they actually care about. You can find out what employees want by, get this, asking them — through a survey, focus group or allowing them to send suggestions to a designated email address or dropping notes in a suggestion box.
- Talk “to” them rather than “at” them. People won’t readily read what comes across as a “lecturing.” Those “lecture messages” are often seen as a negative in employees’ minds. Have a conversational/chatty tone to your communications, and keep them positive.
- Vary delivery. Think newsletters, emails, tweets, brochures, posters, videos and more. Everyone responds to different communications more or less depending on their preferred style of learning and absorbing information. Be safe by covering all your bases. Plus, mixing it up keeps interest high and allows employees to get the message more than once in a different way, which may help the information to “stick” more.
- Are short, fun and relevant. We hear it all the time, there’s information overload at workplaces. Go with short, light, specific messages can shine through all the other “stuff” employees are faced with every day.
As you can see, it all comes down to having fun with communications. Keep it simple; keep it positive; keep it entertaining. That’s the secret to getting AND keeping employees excited about their overall well-being.
You’ve got this. Go for it. If you need help, though, feel free to reach out to the Hope Health team at email@example.com.