Newsletters, whether in print or electronic, can and should be the foundation of your employee communication efforts and any workplace wellness program you might have. The question then becomes: What kind of footings are you building on – solid ones or shoddy ones?
Don’t simply put out a newsletter for newsletter-sake. Make sure you’re approaching your newsletter with the right perspective, goals, and strategy in mind.
Here are 10 tips in three key areas to make sure your employee newsletter is structurally sound and on target for your audience.
Perspective: Address employees as whole, real people.
1. Understand what employees want and need from your communications. If you don’t, employees likely won’t tune in to what you have to share. You can easily find out what employees want by simply asking them.
2. Look at employees holistically – taking into account their physical, emotional, financial, community, and career wellbeing needs.
3. Involve employees in content creation – feature employee successes, use employees as topic experts, and hold mini-focus groups to gather input.
Goals: Empower employees to take charge of their health and happiness.
4. Provide valuable, actionable information within stories so employees and their loved ones can actually put it into practice.
5. Include links to additional information, tools, and resources that employees can access if they want to find out and/or do more with the topics covered.
Strategy: Respect employees’ valuable time, while reinforcing you care about them personally.
6. Offer short articles, tips, and other content in easy-to-read formats. (Include just the “meat” of the information. Really work to pare down your content so it’s informative, yet easy to scan and absorb.)
7. Appeal to both the head and the heart. Some people will engage with communication that appeals to logic and reason; others are influenced by emotion. Use a combination of numbers/statistics and personal stories.
8. Use relevant, engaging illustrations, photos, graphics, and infographics to help tell your story.
9. Customize content to reflect your organization’s own unique identity and story.
10. Vet your content with experts to ensure you’re providing sound information.
Searching for more expert advice on internal communications?
- Check out our free eBook, “Strategies for Creating Fun, Effective, and Engaging Employee Communications.”
I can help! Let’s talk about your communication challenges and find a solution that works for you. You can reach me at firstname.lastname@example.org or 800-334-4094.