When you sit down to develop wellness program components, do you ask yourself, “What do people really want?” Or, is your only focus on evaluating health risk factors, coming up with offerings to lower risk factors, and hopefully saving your organization money?
The two objectives don’t have to be mutually exclusive by any means, but if you’re locked onto the latter without much thought to the former, you may not have the right mindset to achieve an effective wellness program.
Your first priority should be to focus on giving people what they really want.
For most individuals, the “want” is enjoying life to its fullest, even if they can’t articulate this desire specifically.
In his new eBook, “Six Questions that Make Creativity More Valuable Than $$$ When Planning Your Wellness Program,”Shawn M. Connors gets beyond the common first-thoughts-to-come-to-mind answers such as losing a certain number of pounds, lowering one’s blood pressure by so many points, or walking “X” steps in a day. These ideas are great, but as Connors notes, these ideas may be the means to the ends, but not the ultimate goals. What people really want, Connors writes, is:
- To be physically active with their children and grandchildren.
- More confidence in doing daily physical activities.
- To weigh less and look better. To feel better about themselves.
- To sleep better and have more energy throughout the day.
- To be healthy enough to travel.
- To remain independent as long as possible.
- To help others.
- To be curious and learn new things.
Are you focused strictly on the outcomes you can capture in numbers, or are you thinking about these priceless goals in people’s lives?
To learn more about creating an effective and affordable wellness program, download your copy of the free eBook, “Six Questions that Make Creativity More Valuable Than $$$ When Planning Your Wellness Program.”