A regular wellness newsletter can be a powerful tool to inform and inspire employees to live healthy lives. But… only if people actually read the newsletter.
Many organizations fail to write, edit, and design newsletters the right way so potential readers pick up the communication and peruse through it. Instead, many newsletters get tossed in recycling bins without ever being opened.
Whether you have an existing newsletter that you’ve been producing for years or want to start one, here are 20 essential elements to incorporate:
1. Short articles rather than long ones
2. One focus or message per article
3. A variety of story formats – questions and answers, lists, testimonials, etc.
4. Short sentences written in plain language that anyone can understand
5. A positive and inspirational tone
6. Bulleted lists
7. Examples to illustrate points or concepts
8. Action steps to take or where to go for more information
9. A medical review
10. Information about wellness events
11. Personal, inspirational stories from employees
12. A variety of content so there is something for everyone
13. A header that identifies your company and/or wellness program
14. Sections organized by topics
15. Plenty of white space
16. Consistent fonts
17. Pulled quotes
18. One or two strong images per page
19. Text wrapping
20. Spot color
For more specifics on each of these 20 elements, download Hope Health’s free tip sheet “20 Essential Elements Every Employee Health Newsletter Should Include.”