To turn employees on to your workplace wellness program, you need to get them to tune in. How do you attract – and keep – employees’ attention and prompt employees to take action? By using engaging, timely, relevant health and benefits communication.
What you say, write, or show has the potential to make or maim your wellness program efforts.
Do you know how your wellness program communications are doing?
Before you answer that question, you should know:
- Organizations face several challenges in the competition to create effective communication.
- Many companies don’t fully realize what particular hurdles are hindering their efforts.
- Without identifying what’s wrong, you can’t begin to fix the problems.
“For many managers, promoting wellness services is an afterthought,” explains Dean Witherspoon, president and founder of Health Enhancement Systems. “If you design a great program with good incentives, participants will beat a path to your door, right? Not so… Attracting and maintaining interest require timely, relevant, compelling content.”
There are common communication SOS signs you need to be aware of. These signals can keep you from:
- Driving employee engagement
- Increasing productivity
- Developing customizable and scalable wellness and benefits plans
- Boosting the perceived value of plans