Putting together a great workplace wellness newsletter can be simple, fun, inexpensive, and rewarding.
Follow these 5 tips and your newsletter will be the talk of the town:
Tip #1: Produce an annual Editorial Schedule. Think about seasons-of-the-year, seasons-of-life, local events, and local resources. Organize your subject possibilities into distinct departments. For example, we use these four departments: Outer Aisle Fresh (food), Get Moving (fitness), The Whole You (self-care) and Fiscal Fitness (Money).
Know in advance what you’ll be covering − and why! Chart it all out and plug in creative headlines, then schedule the work backwards from the deadline.
Tip #2: Focus on the feature article each month. Your feature article is the hook to draw your readers in, and it should be the main focus of your efforts each issue. Our editors and writers spend a lot of time on our monthly features. We think about how the topic affects workplaces in general, then specific workplaces. We write a white paper for managers on the feature and explain the what, why, when, and where of the feature subject matter we choose to highlight. We spend a lot of time on the headline, subheads, action steps, and graphic design. We build multi-media and multi-channel content around the feature subject. Your monthly feature is a focal point to breakthrough the information clutter. It’s the hook, so work on it.
Tip #3: Ask for volunteers to serve as wellness reporters. Ask them to video interview people in your workplace or community who have accomplished a health goal, or supported the community in a positive way. Publish the interview as a story in your newsletter… post it on your YouTube channel… make a podcast available… do a poster about the story… use it as an email intro to an event sign-up – the possibilities are endless. Then plug in links to local resources and promote action steps. You’re only limited by a lack of creativity.
Tip #4: Spin stories from local news. In our community, the Kal-Haven Linear Park was recently extended, connecting us from downtown Kalamazoo to Lake Michigan (about 50 miles), and also to the surrounding towns, adding 40 miles of trails in Kalamazoo County. There are numerous Kal-Haven events we can participate in, and an endless source of story ideas around this single, priceless resource. The end result: A nice, interesting, wellness story about our unique surroundings and people we know.
Tip #5: Medical review and copyright issues. The basic health information part of your newsletter should be written by a qualified health writer, and reviewed by a physician or content expert to be on the safe side. But there are numerous resources where you can get these articles ready-to-go, and do just a little editing to make them yours (see HopeHealthLibrary.com below).
If you’re organized, have a few good tools available, and a passion for wanting your wellness program to work, you can produce a great newsletter. Nobody, more than you, cares about where you live and work. Take control of your wellness message, and you’ll find a lot of other positive things start to fall in place.
FREE Tools to Produce Your Own In-House Wellness Newsletter
(Click to Review and Download)
- Health and Wellness Communications Planning Guide
- Sample Editorial Schedule
- HopeHealthLibrary.com (Medically reviewed, licensable wellness articles)
- 20 Essential Elements Every Employee Health Newsletter Should Include
- Are You Making These 4 Common Mistakes With Your Electronic Communication?
If you need some help and support to produce your own newsletter, here’s a report on how we help workplaces produce their own newsletters: Flexible Messaging — Dynamic Communication Solutions to Engage Your Audience.
Shawn is the President and Founder of Hope Health. For over 30 years, his work has focused on bringing clear, easy-to-read, and watch health messages to the public via workplaces. He bills himself as the “Best C+ Student in the Wellness Biz” because, as he says, “I like to challenge the notion that there is no such thing as a stupid question.” Shawn is on a mission to tie workplaces into their surrounding communities to share resources and ideas in an effort to improve the health of all Americans.
You may reach Shawn at sconnors@HopeHealth.com or 800-334-4094.