For many of your employees, their family members likely are the most important people in their lives and the ones with whom they spend the most time. Chances are also good that many of these husbands, wives, and children may also be covered by your company’s health insurance plan. Are you reaching employees’ family members with your wellness communication messages?
When you keep family members “in the know” about wellness, you:
- Increase the likelihood that your employees will pay attention to what you’re trying to teach them and act on that health advice. Why? Because a spouse or child might see the information and encourage the entire family, including your employee, to take action together. The family member becomes an at-home ally in your employee wellness efforts.
- Improve the chances that the family as a whole adopts healthful living. A family that is healthy – both physically and emotionally – means your employee can focus on work while at work instead of being distracted by home issues. What’s more, a healthy family may use the healthcare system less, which could reduce your company’s healthcare spend.
With a little planning, but not a whole lot of extra work, you can easily include family members in your wellness communications:
- When you send wellness emails or enewsletters to employees at work, include a message encouraging employees to forward the information to their families’ email addresses.
- You might also send a specific email explaining how the company wants to share wellness information with employees’ families. Include a link for employees to “sign up” to receive wellness messages at their personal email addresses.
- Create a private Facebook group page for your wellness program. Encourage employees and their spouses to join.
- In today’s world of electronic communications, don’t overlook the power of printed communications. Employees can take printed newsletters or brochures home to share with their families.
How do you reach your employees’ families? Share your tips with us on Facebook. Thanks!