Let’s face it: Employees will likely pay more attention to something and get behind it themselves if it’s important to their bosses. This is true in all areas of business, including workplace wellness programs.
If you want to engage your wellness program participants, you may want to consider getting the C-suite involved in your efforts.
Remember, though, that company executives already have a lot of responsibilities and are crunched for time. You may be wise to approach the C-suite as a team and suggest that members take turns being the “face of leadership” when it comes to your wellness efforts.
Here are some creative ways to get company leadership more visibly involved in your wellness program:
- Make sure at least one C-suite member participates in any wellness program kick-off event. Have that person say a few opening remarks or maybe even lead a group activity as part of the event.
- Feature health success stories, if available, in a company wellness newsletter. Maybe one leader took advantage of the weight-management program to lose weight or another was able to reduce stress through a company-sponsored yoga class.
- Do a “Day in the Life of…” feature in a company wellness newsletter or as an eMail blast. Show how bosses are able to fit wellness into their busy schedules.
- Have company leadership submit wellness-related social media posts or newsletter articles on a regular basis. You can rotate the responsibility among members of the C-suite.
- Ask company leadership to head up community events, such as a walking day at a local park.
- If you’re holding in-house lectures, have an executive introduce the speaker.
How do you involve your C-suite in your wellness program? Share your ideas with us on Facebook.
Check out this article on building healthy workplace cultures: Ideas for Creating a Healthy Employee Workplace Wellness Culture