Your employees are bombarded daily with more communication than most of them can consume. To stand out in the message smorgasbord — and get employees to dish up and gobble up your wellness and employee communications — you need to serve nourishing information that employees find relevant to their lives.
What does this mean?
Provide employees with communication that sends the message you value them as whole people with interests and concerns outside of work. Connect with employees on a more personal level so they know they matter to the company for more than what their job role may be. When a company does this, employees are often happier, healthier, and more productive team members.
Here are the five areas your employee communications should focus on:
- Physical wellbeing – nutrition, physical activity, preventive care, and disease management
- Emotional/mental wellbeing – stress, relationships, time management/organization, and work-life balance
- Financial wellbeing – debt reduction, savings, wise consumerism, insurance/benefits, investments, and retirement planning
- Community wellbeing – events, volunteering, local attractions, and supporting local businesses
- Career wellbeing – company news, job training/skill building, team building, and networking
All dimensions of wellbeing are interconnected and affect one another so be sure to cover all of them.
You can, and should, use a mix of media to reach your employees, starting with a regular newsletter that can serve as the main dish of your communication. For more on that, read “A newsletter can help any workplace wellness program overcome employee engagement challenges.”
Communication done right can fuel your organization – feeding your employees with what they want and need to be happy, healthy, and bringing their best selves to work. You’ll likely need to invest some time and energy to make communication be all it can be, but fortunately, communication usually isn’t expensive if you’re committed and creative.
To help you make employee communications a priority, Hope at Work is taking a more detailed look at the issue once a month during the first quarter. In the March blog, we’ll delve deeper into answering the question: How do you make employee communication a priority?
What to do now:
- Download this infographic for a visual of the 5 areas your employee communications should focus on.
- Read these two previous articles on employee communications:
- Check out these success stories of how your colleagues are making communication a priority in their companies.
- Read this FREE eBook, “How to Put Communication First in Workplace Wellbeing,” for expert advice on how to implement a “communications-first” approach at your workplace.
What communication challenges are you facing? I can help find a solution that works for you. You can reach me at email@example.com or 800-334-4094.