Wellness program managers have their hands full. These dedicated individuals must constantly brainstorm new ideas to inspire involvement in wellness programs and plan events to elevate health awareness.
It’s easy to understand how wellness program managers might be tempted to hand off communication responsibilities to someone else or use wellness messages that others have already created.
Before wellness program managers take their hands off communication responsibilities entirely, there are a couple of important considerations to think about.
- Free, one-version-fits-all communications: Using generic newsletters, calendars, brochure and the like, although touted as “free,” may not be effective and could actually cost your wellness program credibility. Why? The content is not customized to your employees. If the information isn’t relevant to your employees, they may tune out your wellness program message altogether. But when the content is customized for your wellness program participants, they will connect with it and enjoy it more. An easy way to connect: Include stories of employees who have reached wellness goals with the help of your program.
- Online content: Not all information you find on the Internet is credible and it may be outdated. If you simply copy and paste content from a Website, you could be providing your wellness participants with inaccurate, and even dangerous, advice, not to mention running the risk of copyright violations.
So, what’s a conscientious, time-strapped wellness program manager to do?
- Stay in tune with your communications. Nobody knows better than you how to connect with your audience.
- Consider partnering with wellness communication specialists who will help provide your audience with customized, credible content, and also help you tap into free, medically-reviewed resources.
For more on how you can keep your wellness program communications healthy and effective, check out this article, “How Healthy Are Your Wellness Program Communications?”