Social media is a powerful tool, capable of engaging people like never before. Individuals can post, comment, and share information whenever and from wherever they want. Although most people think of using social media to reach external audiences, the online 24/7 platforms are ideal for connecting with internal employee populations, too.
According to an employee engagement study commissioned by the International Association of Business Communicators (IABC), 79% of employees frequently use social media.
“Social media is an absolute for today’s internal communicator,” said Amy Keinigsberg of K2 Strategic Innovations. “It’s how people communicate to the outside world before, during, and after the workday.”
Social media are “online tools that enable people to generate and share content in real-time, connect with others, and create ‘groups’ where relationships are built,” according to Hope Health’s special brief, “Use Social Media to Turbocharge Employee Communications.”
Examples of social media include:
- Online networking (Facebook® and LinkedIn®)
- Blogs (WordPress® and Blogger®)
- Microblog (Twitter®)
- Video and photo sharing (YouTube®, Flicker®, Instagram®)
- Livecasting (Ustream®)
- News aggregation (Digg® and Reddit®)
Use social media at your company to:
- Engage employees
- Encourage internal knowledge-share
- Help build a tightknit culture
An example of workplace social media
Heritage Community of Kalamazoo (Mich.) — a continuation of care organization — is using Facebook to encourage employee involvement in the company’s wellness program. The Wellness Committee created a private group page where members can post comments and questions, learn about events, and more. Heritage Community of Kalamazoo also recently used the social-network platform in its “Choose Your Challenge” competition. Participants would post their activity progress on the page. The result: Other employees could see fellow co-workers’ progress, be inspired to become more active themselves, and provide encouraging words.
To learn more about incorporating social media into your internal communications plan, download the FREE special brief, “Use Social Media to Turbocharge Employee Communications.”