- Susan in Sales may want to have the physical health to go mountain climbing on her next vacation. To her, wellness means having the strength and stamina to get out and enjoy nature.
- For Jim in Accounting, wellness may mean being able to get down on the floor without pain to play with his grandkids.
- For Nancy in Customer Service, it may mean getting her finances under control and eliminating that stress from her life.
“Great,” you’re probably thinking. “How am I supposed to create an effective wellness program if everyone wants something different?”
Don’t fret. Focus on the basic, common-ground ways to get people to their “wellness.” Although each person may want to achieve something different, the lifestyle behaviors needed to get to that wellness are pretty universal.
To ensure you’re helping all your program participants to get to their “wellness,” provide them with the right mix of content so they can make any necessary lifestyle changes. That way, your participants will be in better positions to achieve what makes them “well” – whether it’s running a marathon, living debt-free or sleeping better at night.
A well-rounded wellness program and communications plan touches on these 5 key areas:
1. Physical health – Think primary and secondary prevention to keep the body in tip-top shape. Focus on the cardiovascular system, vision, hearing, skin care, dental care, etc.
2. Emotional/mental health – Concentrate on stress management, work-life balance, relationships, and so on.
3. Food – Deliver ideas for nutritious and tasty, healthful meals and snacks. Include ideas for all age groups.
4. Movement – Think simple and easy. Focus on ways people can add physical activity into their busy daily schedules, and with their friends and families.
5. Finances – Center your communication around budgeting, debt reduction, savings and investments, and retirement planning. Focus on helping participants to learn how to live on what they make and be prepared for whatever the future may bring.