Your wellness program may be comprehensive – complete with a health risk appraisal, clinical guidelines and expert coaches – but, your efforts to positively change participants’ lives may never amount to anything if you don’t do a good job of communicating.
Communication really is the key to any relationship – including the one your wellness program has with its participants, according to the article “Wellness Programs Require Healthy Dose of Communication.” To read the article, click here.
The Q&A with Hope Health’s president, Shawn Connors, appears in the Fall 2012 “Michigan’s Healthiest Employers” promotional section by Crain’s Detroit Business and MiBiz.
According to Connors and the Hope Health philosophy:
- Poor communication can lead to companies having to use higher financial incentives to attract and engage wellness program participants.
- Excellent communication can encourage intrinsic motivation, which lasts long after a monetary “bribe” becomes a blur.
What communications work the best?
- Communications with a sense of immediacy or relevance – People want information that will help them now, not 10 or 20 years down the road. Give participants healthful advice that will affect their daily lives, such as how to get better sleep, and that ultimately will have an impact long-term as well.
- Communications that are honest – Explain to participants that change may not be easy, but it’s doable, doesn’t have to take a ton of time and it’s worth the effort.
- Communications that tell stories – People like a good story, especially if it is about someone they know. Human interest stories inspire human motivation.
- Communications that are personal – Focus on communications that include the particulars of your wellness program and your company’s culture so people know the information is specifically for them.
Are you giving your wellness program the communication treatment it needs? Find out how in this article: Wellness Programs Require Healthy Dose of Communication.